Rebranding a major telecommunication service
TalkTalk Telecom Group
August - October 2009
When Tiscali became part of TalkTalk Telecom Group, I lead on rebranding the homepage, pitching several ideas for streamlining the portal content while incorporating key areas on the homepage to attract potential advertisers.
Concepts of TalkTalk portal content in situ
Homepage portal rebrand
One of the concepts shown to stakeholders around how to balance advertorial placements with the promotion of content.
Component rebrand
Stakeholders reviewed different design treatments of components to help inform the styling of the design library.
- Rebrand, conceptual design, creative direction, visual design